Software · Integrations · Mobile

Software for the businesses that keep things running.

Gold Standard Web designs, builds and supports software for service companies, regulated firms and everyday people. Apps that plug into the platforms businesses already use, web platforms, and mobile apps — built, shipped and looked after by the same team.

Six areas of workFrom field crews to compliance desks to the phone in your pocket.
Built on the tools you useApps that add to the software a business already runs on.
We keep it runningHosting, updates and support after launch, not just a handoff.
An American companyA registered Wisconsin company.

01 — What we do

Six areas of work. One standard for all of them.

We take on problems where the people doing the work are underserved by the software they have. Different industries, same approach: learn the job, build the tool, and keep it working.

01

Field service and the trades

Apps for home service companies and the crews in the field. They connect to the job-management platforms owners already use and take over the math, tracking and paperwork that eats their evenings.

  • Platform apps
  • Crew & job data
  • Owner reporting
02

Regulated and financial work

Tools for firms where the record matters as much as the work: logging, review, sign-off and export, built to hold up when an examiner asks for them.

  • Recordkeeping
  • Review workflows
  • Audit trails
03

Documents and agreements

Software that moves contracts, forms and signatures from one step to the next, so nothing sits in an inbox waiting for someone to remember it.

  • E-signature
  • Document flows
  • Integrations
04

Web platforms

Platforms that build and run websites at scale, and the sites themselves — for small businesses, events and organizations that need to look right without a long project.

  • Site generation
  • Hosting
  • Content tools
05

Consumer mobile apps

Phone apps for the parts of life people actually track: training, new families, pets and health. Simple to start, useful on day thirty.

  • iOS & Android
  • Fitness
  • Family & pets
06

Careers and community

Tools that help people prepare for the job they want and find the community that fits them — practice, matching and guidance, in plain language.

  • Interview practice
  • Matching
  • Guides

02 — Building on platforms

When we build on someone else's platform, we act like a guest.

Much of our work plugs into software a business already trusts with its customers, jobs and money. That trust belongs to the platform and the owner. These are the rules our apps follow.

Least access

We ask only for the permissions the app needs to do its job, and we say in plain words what each one is for.

Keys stay locked

Access tokens are encrypted when stored, rotated on the platform's schedule, and never written to logs.

Each account kept separate

Every query is tied to the account that made it. One business never sees another's data, by design rather than by habit.

Play by the platform's rules

We verify every incoming event, respect rate limits, and follow the platform's review and install process to the letter.

The owner stays in charge

Our apps do the math and the paperwork. The owner reviews and approves anything that affects pay, money or customers.

Support from the builders

Questions go to the people who wrote the software, not a script. Clean disconnects, clear answers, no runaround.

A platform lets us in because its customers trust it. Our job is to make that trust look well placed.

How we think about every integration we ship

03 — How we work

Learn the job. Build it. Ship it. Keep it running.

Every project moves through the same four stages, whether it's a platform app for a service company or a phone app people open every day.

Step 01

Learn the job

We start with the people doing the work — what they track by hand, what they re-type, and what keeps them up at night.

Step 02

Build it real

Working software early, tested against real-world cases. Anything that touches money or records gets written tests for every rule.

Step 03

Ship it properly

Through the right front door: app stores, platform marketplaces and their reviews, with privacy, terms and support in place on day one.

Step 04

Keep it running

Monitoring, error alerts, updates and a real support inbox. Launch is the start of the work, not the end of it.

04 — The standard

What you can count on from anything with our name on it.

  • Plain EnglishScreens, emails and help pages written for the person using them, not for engineers.
  • Money done rightAmounts stored in whole cents, never rounded on the fly. Every calculation checked by tests.
  • Your data is yoursIt belongs to the business. We don't sell it, share it, or use it for anything but running the service.
  • Honest pricingPrices are published where customers can see them. No quote games.
  • Watched, not guessedErrors reach us before they reach support. We fix what we find without waiting to be told.